SETTLEMENTS INSTITUTE // 2023
BRAND GUIDE
Settlements Institute is Arcadia’s premiere online education suite, dedicated to providing engaging educational content to settlements industry professionals. Serving as the sub-brands first ever brand guide, rules were established for best practices across digital and print marketing.
LOGO DESIGN
Focusing on the “self-paced” education modules featured on Settlements Institute, different animal archetypes were explored to connect an animal’s attributes to the users education journey. In the end, four animals were ultimately chosen for the final logo — a Cheetah for its speed, an Elephant for its memory, a rabbit for its deftness, and a turtle for its resilience.
INSIGHTFUL MOMENT
It was tricky to choose which animal made the most sense to use. We explored other animals as isolated options, like the cheetah, magpie, bumble bee, parrot, fox, and owl. None felt like the right mascot on its own. So, we used several of our favorites in a lineup. Sometimes the right solution “adds” to the equation.
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