ARCADIA // 2023-2024
SOCIAL ads
This LinkedIn ad campaign for Arcadia showcases the expertise, insight, and advantages of working with an Arcadia settlements consultant. Designed as an extension of a matching print campaign, each ad is designed to build brand awareness using light-hearted, clever and approachable photography.
PRINT ADs
A coordinated print ad campaign mirrors many of the designs from the social media LinkedIn series. The copywriter expanded upon the brands position, reinforcing the core advantages of partnering with Arcadia’s consultants with their history in case-resolution success.
DIGITAL CARDS
Festive, brand-aligned holiday eCards designed for settlement consultants. They serve as a light-hearted greeting to celebrate the season with clients—creating a warm, professional touchpoint that builds stronger relationships.
BRAND GUIDElines
Redesigned and expanded Arcadia’s Brand Guidelines to ensure visual and messaging consistency across all platforms. Updated mission, values, voice, tone, and imagery while creating clear standards for typography, color, and layout—providing a framework for developing brand work across channels and guiding teams on usage.
WEBSITE DESIGN
The redesign of Arcadia’s website needed to be interesting, fun, and quirky—complimenting the human-centric, bright, and hopeful social media and print campaigns. With a goal of making the conversation around injury settlements less intimidating and approachable. The new site helped elevate Arcadia’s brand presence while easing navigation challenges, and improving SEO site-wide.
TRADESHOW backdropS
A beautiful set of trade show banners with vivid, active, outdoor photography to capture attention in busy environments. These large-scale booth graphics help create a branded space, delivering confidence to attendees and consultants alike.
Postcards
Designed a series of branded postcards for settlement consultants to use as personalized outreach tools. Each card featured clean layouts, bold typography, and impactful imagery to reflect professionalism and client-focused values.
social media banners
LinkedIn banners designed with different claims resolution messages—showing clients enjoying the outdoors, staying active, and getting back to life. The use of the banners across settlement consultant profiles strengthens the Arcadia brand and ties consultants in different markets together, while also being a flexible concept to update as needed.
