MAGNETI // 2022
DISPLAY ADS
Crafted bold, research-led display ads for Employer’s Council—providers of legal, training, and HR resources. The CTA encouraged engagement with educational content, while a clever copy-based ad set was developed for brand awareness.
VIRTUAL MEETING
Crafted branded visuals for Employers Council’s virtual event featuring positive imagery, branded search bar, and a central problem-solving theme to elevate the brand’s message and voice a virtual environment.
THOUGHT PROCESS
The campaign “For the things employers just can’t search|” was a strong directive that easily led to infinite copywriting possibilities that easily connect with employers of all kinds using copy alone.
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