WORKHORSE 45 // 2018

LOGO DESIGN

Yai’s Thai is a salsa brand, who’s name means “Grandma” (Yai). I worked at Workhorse 45 and helped design the logo, one that blends a casual, customized typeface with integrated Thai cultural elements—evoking a traditional yet contemporary feel. Later in the process, the agency Vermillion designed the packaging work—taking the brand to the another level.

concepts

Here are a few other ideas considered.

INSIGHTFUL MOMENT

Inspiration for a few concepts came from different styles of restaurants and dining—how would a fancy restaurant or a casual eatery design the logo? Different flavors of the logo were then explored, but the idea that communicated the most authenticity proved to be the most effective design.

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