CSU GLOBAL // 2023
DISPLAY ADS
Designed a series of colorful and trust-building display ads for CSU Global to promote its courses, program length, and custom education options. The creative approach focused on comfort in remote settings, with a sense of hope and possibility at its core—reinforcing the brand’s identity and encouraging potential students to move forward in their education and career.
THOUGHT PROCESS
Don’t be afraid of introducing a secondary color palette to support primary brand colors. They can be a way to expand the brand where too much of the same look and feel, can feel redundant and complacent—like on a series of display ads. Online education is a competitive space, and the additional colors used throughout the ad series helped the message jump of the page.
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