MEMENTO MEDIA // 2020
LOGO DESIGN
A distinct, versatile logo for Memento, a creative agency offering full-service digital solutions including branding, video production, web design, and more. Memento needed a new logo that connected the “M” in the name with an hourglass for time. The final logo was a flexible solution where the first letter serves as an identifiable icon that can be used by itself.
concepts
Here are a few other ideas considered.
INSIGHTFUL MOMENT
The idea of using an “M” and “hourglass” was introduced early in the idea phase, but the client wanted to explore other ideas using a double “M” and was open to exploring ways of incorporating the two visuals in unique ways, just to see how far we could take the concept. It was important to retain the integrity of the letterform while showing another identifiable object. The more we explored the clearer the solution became.
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