AMERICAN LIGHTING // 2021
PRINT ADS
Designed a set of high-impact trade show ads for American Lighting. Using clean layout work and beautiful photography—the CoveLux brochure offers an in-depth look at features and applications, while the professional ProLuxe pocket folder, serves as a way to share marketing collateral with clients.
Brochure
CoveLux—a lighting device for interior cove lighting solutions needed a brochure that showed off the impact of the products incredible ambient lighting effects. The final result gave customers an in-depth look at the products beauty, complexity, adjustable features, temperature controls, and applications for retail and hospitality spaces.
Logo design
Designed a custom “Colorado Proud” logo for American Lighting’s trade show presence and merch, celebrating the company’s local roots and commitment to quality. The mark incorporated bold typography and graphic elements inspired by Colorado’s iconic landscape and state flag.
concepts
Here are a few other ideas considered.
Pocket folder
Designed a sleek presentation folder for Proluxe to enhance the brand’s presence at client meetings, trade shows, and product demonstrations. The goal was to create a folder with a reverse color scheme on the outside and inside, reflecting a clean, sharp look and feel—elevating the brands touchpoint during client meetings and tradeshows.
INSIGHTFUL MOMENT
For the CoveLux product brochure, our in-house 3D designer created renderings of the CoveLux light with the ability to animate and expand components, provide any angle of the product needed, and light the object correctly—the flexibility helped us create interesting layouts without being restricted by product and photography limitations.
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