LOGO DESIGN

Yai’s Thai is a local salsa brand, who’s name means “Grandma” (Yai). I worked at Workhorse 45, where I helped design a logo that blends a casual, customized typeface with integrated Thai cultural elements, such as a stylized roof and boat with fisherman—evoking tradition and a contemporary feel. Vermillion in Boulder, CO completed packaging the vibrant packaging work, taking the consumer product brand to the next level.